The new look of Thalys

Starting today, Thalys staff will be wearing their new uniforms for the very first time. The new collection symbolises two recent Thalys milestones: the reformation to a fully-fledged railway undertaking and its twentieth anniversary.

A couple of characteristics of the new uniforms

  • Harmony and matching colours have been chosen rather than a single colour: the Thalys grey and red of the carriages now dialogue with the contemporary navy-blue, violet and even fuchsia.

  • Structured cuts, with a sportier or more classical look depending on the employee’s preference.

  • The whole expresses a European elegance that pays tribute to our international travellers. The Thalys touch: the Bibi hat, the stylish blouse and the polka-dot scarf.

Service is key

Thalys employs 2,500 people, serving almost 7 million passengers every year. Every day, 847 amongst them welcome clients in different languages on board or on the platform. The new uniforms resonate like a new emblem for the company with the red trains that recently celebrated its 20th birthday, as well as its transformation into a fully-fledged railway undertaking.

“Many of our Thalys employees are in direct contact with our travellers. They are by far the best ambassadors for Thalys. These new uniforms exude elegance and convey the Thalys values: excellent service, attention to our travellers, customer friendliness and high standards. We are convinced our staff members will be proud to wear them,” explains Agnès Ogier, CEO of Thalys.

Innovation and sustainability

Thalys did also identify some technical ambitions regarding its new uniforms: ergonomic, comfort for all body types, adaptability to different climates, quality and safety of materials. Therefore, an international expert was called upon to create them: Cepovett, a leading French group in professional clothing.

Bertrand Camus, Director of Services at Thalys, summarises the intentions behind the design: “Structured cuts that give employees the choice between a sportier or more classical look; an innovative mindset, a stand-out dynamic identity, relying on the dialogue between matching colours”. This means that the red and grey of the carriages are joined by a contemporary navy blue and that we find accessories and highlights in violet and fuchsia throughout the collection, which clearly goes beyond the typical classical Thalys bordeaux and crimson. 

Drivers, train managers, customer service agents, stewards and hostesses all perform their role in making the journey enjoyable for their travellers. In their new uniforms, they’ll welcome customers at the door of each carriage, provide guidance, inform them of any disruptions and resolve any issues they might have. They further check their tickets, serve the meals and snacks (exclusively in Thalys’ Comfort 1 class), or even book taxis at certain stations. Of course, they’re equally responsible for ensuring the safety on-board and the technical and operational management of the trains.

18 months passed since the launch of the European tender until delivery of the uniforms. This time was needed for the tailored design of the uniforms, which have a general lifespan of 7 years: Thalys’ previous line was designed by the German designer Eva Gronbach in 2009.

Both Thalys and Cepovett care about the environment. As part of their commitment both companies will collect the old Thalys uniforms for recycling. They’ll be given a new life as thermal and acoustic insulation by Cepovett.

Other press materials can be downloaded on : ttps://thalys.prezly.com/media/album/1271 (© Thalys)

Contact us
Ariane Goossens Whyte Corporate Affairs
Peter Lybeer, Eva Mertens Thalys
Ariane Goossens Whyte Corporate Affairs
Peter Lybeer, Eva Mertens Thalys
About Thalys
  • For over 20 years, Thalys has been bringing the cultures and economies of four European countries closer together. In 2018, Thalys reached the milestone of 7.5 million passengers a year.
  • The journey time of the red high-speed trains from Brussels to Paris is only 1h20, to Cologne 1h47 and to Amsterdam 1h50. 
  • Thalys took the digital lead with Wi-Fi on board Thalys trains from 2008 and the company has distinguished itself from the outset with an exceptional service: multilingual welcome, ergonomic comfort and quality catering.
  • Since December 2017, Thalys passengers have been able to choose between three journey categories. A "Standard" trip starts at €29 (Paris) and €19 (Germany and the Netherlands). "Comfort" offers a first-class coach and "Premium" provides the passenger with a full service package with a meal served at the seat.
  • In 2016, Thalys also launched its low-cost alternative IZY between Brussels and Paris, which offers a mean journey time of 2h30 and 30% cheaper tickets.
  • Thalys was transformed into a fully-fledged railway company in 2015, with SNCB and SNCF as shareholders.

Thalys
Place Marcel Broodthaers 4,
1060 - Saint-Gilles