The new look of Thalys

Starting today, Thalys staff will be wearing their new uniforms for the very first time. The new collection symbolises two recent Thalys milestones: the reformation to a fully-fledged railway undertaking and its twentieth anniversary.

A couple of characteristics of the new uniforms

  • Harmony and matching colours have been chosen rather than a single colour: the Thalys grey and red of the carriages now dialogue with the contemporary navy-blue, violet and even fuchsia.

  • Structured cuts, with a sportier or more classical look depending on the employee’s preference.

  • The whole expresses a European elegance that pays tribute to our international travellers. The Thalys touch: the Bibi hat, the stylish blouse and the polka-dot scarf.

Service is key

Thalys employs 2,500 people, serving almost 7 million passengers every year. Every day, 847 amongst them welcome clients in different languages on board or on the platform. The new uniforms resonate like a new emblem for the company with the red trains that recently celebrated its 20th birthday, as well as its transformation into a fully-fledged railway undertaking.

“Many of our Thalys employees are in direct contact with our travellers. They are by far the best ambassadors for Thalys. These new uniforms exude elegance and convey the Thalys values: excellent service, attention to our travellers, customer friendliness and high standards. We are convinced our staff members will be proud to wear them,” explains Agnès Ogier, CEO of Thalys.

Innovation and sustainability

Thalys did also identify some technical ambitions regarding its new uniforms: ergonomic, comfort for all body types, adaptability to different climates, quality and safety of materials. Therefore, an international expert was called upon to create them: Cepovett, a leading French group in professional clothing.

Bertrand Camus, Director of Services at Thalys, summarises the intentions behind the design: “Structured cuts that give employees the choice between a sportier or more classical look; an innovative mindset, a stand-out dynamic identity, relying on the dialogue between matching colours”. This means that the red and grey of the carriages are joined by a contemporary navy blue and that we find accessories and highlights in violet and fuchsia throughout the collection, which clearly goes beyond the typical classical Thalys bordeaux and crimson. 

Drivers, train managers, customer service agents, stewards and hostesses all perform their role in making the journey enjoyable for their travellers. In their new uniforms, they’ll welcome customers at the door of each carriage, provide guidance, inform them of any disruptions and resolve any issues they might have. They further check their tickets, serve the meals and snacks (exclusively in Thalys’ Comfort 1 class), or even book taxis at certain stations. Of course, they’re equally responsible for ensuring the safety on-board and the technical and operational management of the trains.

18 months passed since the launch of the European tender until delivery of the uniforms. This time was needed for the tailored design of the uniforms, which have a general lifespan of 7 years: Thalys’ previous line was designed by the German designer Eva Gronbach in 2009.

Both Thalys and Cepovett care about the environment. As part of their commitment both companies will collect the old Thalys uniforms for recycling. They’ll be given a new life as thermal and acoustic insulation by Cepovett.

Other press materials can be downloaded on : ttps://thalys.prezly.com/media/album/1271 (© Thalys)

Contact us
Ariane Goossens Whyte Corporate Affairs
Peter Lybeer, Eva Mertens Thalys
Ariane Goossens Whyte Corporate Affairs
Peter Lybeer, Eva Mertens Thalys
About Thalys

Thalys : 1996 – 2016

Thalys is the high-speed red train linking Paris to Brussels in 1 hour 22 minutes, and to Cologne and Amsterdam in just 3h14 and 3h16. Since 2011, Thalys also serves the three German cities of Dusseldorf, Duisburg and Essen and since 21 March 2016, Dortmund. Thalys provides a Lille to Amsterdam service since April 2014.

Thalys is a member of Railteam, a collaborative venture between the main European high-speed rail operators, the CER (Community of European Railway and Infrastructure Companies) and the UIC (International Union of Railways).

Since 1996, Thalys has been the only truly multicultural operator to achieve success in the international high-speed rail business in four countries. The Thalys success story is both commercial - 100 million rail passengers transported - and technical, with for example the successful introduction of on-board WiFi in 2008 and a new train management system, ERTMS, in 2009. For increased efficiency and fluidity, and even greater improvements in terms of customer service and satisfaction, Thalys will become a full-function train operating company by 2015.


A true innovator, Thalys has created an exceptional service which is today considered a benchmark for rail operators worldwide and where its signature slogan "Welcome to our world" is synonymous with passenger comfort, a warm multilingual welcome, high quality catering, the Comfort 1 service package, new communication technologies (all Thalys coaches offer on-board WiFi, a service provided by 21Net and activated by Nokia Siemens Networks)... Since 26 August 2013, Thalys has held NF Transport Service quality certification awarded by AFNOR Certification for its Paris-Brussels line, an international first.

Thalys' TheCard loyalty programme offers customers the opportunity to collect Miles and access a range of services. The programme is open to all rail passengers at thalys.com

Thalys on Twitter : twitter.com/thalys_en // Instagram : http://instagram.com/thalys

Thalys
Stefania Square 20 B
1050 Brussels